There are only a few unavoidable certainties in life. Most prominent among those truths - we will die. For centuries, cultures around the world have used symbols known as memento mori, to remind them that life is fleeting. We at Pre-RiP use our designs to remind us not that we will die - but that we still have time to live.  We want our clothing to inspire all to maximize what happens before we rest in peace - "Do before Die".